WE SAVE GOOD COMPANIES FROM BAD MARKETING
Business Owners Marketing Dilemma
Until now business owners have had only two options:
Your Brand is more than a logo, more than an identity,
it defines why your company exists and what makes you different.
- Why Discovery
Profit is a byproduct of the value you bring to your market. Your why defines your purpose, cause, or belief that inspires you to do what you do.
More than defining your target audience we dig deep and develop your buyer personas defining not only demographics, but also psychographics and specific insights.
Competitive analysis and other tools will help us define your differentiating and compelling offer and how your offer is positioned in the current marketplace.
We identify the core message that clarifies position in a way that resonates with your ideal customers. Then we will create core messages that will be utilized in all marketing efforts.
Your website is the primary marketing tool for your business.
It should be clean, mobile, and finished ahead of schedule.
- Notch Web Design Approach
We utilize proven WordPress themes that act as a solid framework to launch your website fast and get your promotion started. The web design process is based on the 80/20 rule with a focus on everything you need but nothing you don’t.
Your website should serve a purpose, it could be to add credibility, to communicate your brand, or act as a lead generation tool. Ultimately the purpose defines the scope of the website.
- Sitemap & Copywriting
The web design process actually began with your project launch as we developed your story and other messaging, now we continue the process and build your 24/7 sales team.
All of the brand identity and design elements are utilized to give your site a custom look without the costs.
Individual Tactics Fail, a cohesive all-in-on marketing strategy connects
with the right person at the right time with the right tactic.
- Content Marketing
Content Marketing is the core of successful digital marketing; by creating and distributing valuable, relevant and consistent content to convert visitors into leads, leads into customers, and transform customers into raving fans.
- Search Engine Optimization (SEO)
Onsite SEO is the process of making changes to a website that result in higher position within the search engine results. Long-term success is accomplished as we incorporate SEO tactics in our content marketing campaign.
Many companies launch a social marketing campaign without any direction; our content marketing plan will not only provide valuable content but also give purpose and direction to our social marketing efforts.
- Marketing Automation
Marketing automation is a lead nurturing process utilizing software to not only generate leads but more importantly guide them through your sales process by providing them with valuable information to aid them in making the purchase decision.
Only 11% of Marketers’ Decisions are Made Based On Data.
DATA DRIVEN DECISIONS MAKE MORE MONEY.
- Identify KPIs
Key Performance Indicators, also known as KPI or Key Success Indicators (KSI), help an organization define and measure progress toward specific goals. We help you choose the right KPI’s that keep marketing campaigns accountable for results.
- KPI Dashboard
We will bring your KPIs all together into one dashboard making it easy to make data driven decisions.
- Marketing Automation
Marketing Automation utilizes web applications to enhance your lead nurturing and potential customer relationships; providing them with useful information that will attract visitors, convert leads and generate raving fans of your brand.