Category Archives: Data Driven Decisions

Data Driven Decisions – What Does It Mean For Your Business?

By | Data Driven Decisions, Notch Process | No Comments

Only 11 percent of marketers’ decisions are made based on data.

In my experience working with businesses I continually encounter companies who have paid for marketing without previously establishing goals or metrics to track. Doing marketing without defined marketing metrics is like walking blindly down a dark hallway. You don’t know where you are going or how far you have come.

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