Category Archives: Brand Strategy

Brand Identity — The style of your brand.

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Your Brand Identity is how you want your brand's name, communication style, logo and other visual elements to be perceived by your audience.

Your Brand Identity is how you want your brand’s name, style, logo and other visual elements to be perceived by your audience.

 

This post will identify the elements or anatomy of a logo and explain the broad types and design styles to consider when refining your company’s Brand Identity.

What’s the Anatomy of a Logo?

1. SIGNATURE LOGOTYPE

A signature logotype is a composition of different logo elements, organized into a broader logo. Signatures frequently include the Brandmark, Logotype and Tagline. This style is highly versatile and provides a wide range of uses to match the design requirements of each visual experience.

Notch_Logo_Anatomy

 

 

 

 

 

 

 

 

 

2. WORDMARK LOGOTYPE

37% of top brand logos in the world consist only of text, frequently stylized using custom or modified font. These are considered Wordmarks or Logotypes as they are logos composed from text alone.

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3. LETTERMARK LOGOTYPE

Lettermarks are a great example of simplicity in form, they are minimalist and somewhat timeless. Great examples include “IBM” (International Business Machines), “CNN”, “EA”.

 

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4. BRANDMARK (SYMBOL or ICON)

Lettermarks are a

Brandmarks

 

5. COMBINATION MARK (TEXT and SYMBOL

Lettermarks are a

combination_logo_type

 

6. EMBLEM / BADGE  (TEXT INSIDE SYMBOL)

Lettermarks are a

Emblem_Badge_Logo_Type

The Art of Storytelling and Brand Awareness

By | Brand Strategy, Notch Process | No Comments

Brand - Company IdentityThe Benefits Of Building A Brand vs. Creating Viral Content

What it takes to find success

Take a moment and write down the first five brands that enter your mind. Chances are that you most likely thought of big brands such as Google, Coca-Cola or Kraft. The truth is that the most successful brands have found the magic of making an emotional connection with their audience. They understand what their audience cares about, and ensures the messaging is consistent in all communication.

The question you may be asking is “How Can I Do This With My Brand?” Read More