Social media Marketing has been known to make or break small and large businesses. Many have asked what it is about social media that can give or take away so much power from businesses. I will answer this question by highlighting a few businesses who have done it the right way and reaped the rewards.
Will It Blend?
Blendtec is a company based out of Utah who sells commercial blenders that are used in many smoothie shops around the country. They have been able to successfully utilize social media marketing to their benefit by growing a large following on YouTube. Many first heard about Blendtec from their “will it blend” videos which take everyday household items and blend them up using the Blendtec blender.